Machine requires regular maintenance; your Data needs care

Maximize Salesforce Investment -> (Data) Quality

Summary: Investing a little in your data quality can create wonders for your ROI in Salesforce.

Your Salesforce does not bring you the expected ROI because of duplicate records, empty Fields, outdated, or unused data. These are just some of the complaints heard salespeople making about Salesforce. We all agree the quality of the data in Salesforce significantly impacts the return on our investment in Salesforce.

Improving data quality is often ignored since it sounds like a very daunting and unrewarding task.
It doesn’t have to be. Getting started with data management in Salesforce can be created easily.

1) Data Quality Manager
2) Achievable goals
3) Cleanup days

1) Data Quality Manager
Making one person the data quality manager can already make a huge difference. It doesn’t have to be a full-time or highly specialized position. A well-experienced and dedicated super-user can already make a big difference. Of course, the person should get some time and resources to fill that role.

2) Achievable goals
“Better data quality” is a very lofty goal. Specific and achievable data quality goals are more helpful in maximizing the ROI of Salesforce.
A goal like “All active customers should have a working phone number.” is realistic and achievable.
Reaching a goal as quickly as possible can create data quality momentum.

3) Cleanup days
Excellent data quality is not made once and forgotten but needs constant cleaning. In the same way, a machine requires regular maintenance; your data needs care.
Putting aside a few quarterly days for data quality work can work wonders. Combined with a data quality manager & achievable goals, a few days per quarter can work wonders on your data quality.